Beyond the Emissions: People, Health, and Influence at the Net Zero Conference
I had the privilege of attending the 13th annual Net Zero Conference recently. Hosted by Verdical Group, a sustainability consulting firm dedicated to building an equitable net zero future, the conference brings together innovators, leaders, creators, and changemakers who are working to advance solutions for the health of our planet across multiple industries. By creating space for a variety of industries, conversations, and cross-pollination on everything from the built environment to public health, The Net Zero Conference highlights the diversity in approaches needed to build a more sustainable future.
October 22, 2026
I had the privilege of attending the 13th annual Net Zero Conference recently. Hosted by Verdical Group, a sustainability consulting firm dedicated to building an equitable net zero future, the conference brings together innovators, leaders, creators, and changemakers who are working to advance solutions for the health of our planet across multiple industries. By creating space for a variety of industries, conversations, and cross-pollination on everything from the built environment to public health, The Net Zero Conference highlights the diversity in approaches needed to build a more sustainable future.
Often, when attending so many conferences and climate weeks, the messages can start to feel a bit redundant. We hear about the urgency, read about how to live a more sustainable life, and listen to the emphasis placed on collective action. While these conversations and panels are all necessary, I’ve found myself interested in topics that may not receive as much attention or are not talked about enough. The Net Zero Conference did a wonderful job of platforming topics and perspectives that don’t always receive as much attention…and two panels in particular captured my attention: Net Zero Without Health Equity is Not Net Zero and Influencing For Good: Using Your Social Platform to Inspire Change. Though health equity and social media may seem like entirely different topics, both conversations emphasized the importance of putting people and purpose at the center of solutions and action. For me, together, both panels shifted the conversation beyond emissions targets and graphs to consider impact, accessibility, and equity…and overall what meaningful action can look like in practice.
Net Zero Without Health Equity is Not Net Zero
“Look around today, how many health professionals have you met here? How many health booths or exhibits have you seen? How many other sessions have talked about the intersections of sustainability and health?” - Diamond Spratling (Girl Plus Environment, Founder)
Girl Plus Environment founder, Diamond Spratling, and Program Director, Dr. Ashley Carmenia, discussed the connection between public health, equity, and climate in their panel titled Net Zero Without Health Equity is Not Net Zero. With backgrounds in public health, Diamond and Dr. Carmenia’s conversation highlighted an aspect of sustainability that often goes overlooked or is underrepresented in larger conversations: the relationship between the environments we create and the health of the individuals and communities who are living in them.
When we talk about sustainability and creating a healthier planet, the conversation usually centers on protecting wildlife and nature (which is super important)…however what I found most engaging about this panel is that it challenged me to consider what a more sustainable future could look like from a personal and public health perspective. With the multiple heatwaves that plagued our summer months, I think we can all understand the importance of access to cooling and affordable energy to be able to cool down your home. Diamond emphasized how extreme heat and air quality are not only environmental concerns, but also public health issues as well. The panel really made me think about how the climate solutions we have heard about and advocate for (or even the lack of solutions) directly affect the long term health and quality of people's daily lives. Diamond and Dr. Carmenia offered such an interesting perspective on the intersection of climate and public health, and I’m glad that the Net Zero Conference created space for them to be able to speak on such an important issue in the climate conversation.


Influencing for Good: Using Your Social Platform to Inspire Change
“I try to inspire people rather than tell them what to do. I focus on what I’m doing and provide a call to action like “this is what I’m doing and this is how you can join me.” That’s how I focus on educating. Also, through trying to keep it as positive as possible…if we give hope and inspire people, that makes them want to be a part of the movement.” - Alexandra Shadrow (Trailblaze, Founder)
When I think of “influencers,” my mind immediately paints a picture of hyper-consumerism, endless affiliate links, and social media algorithms trying to convince us that we need more things than we know what to do with. In my mind, the word “influencer” has become almost synonymous with “consumption.”
But what if we rethink influencing as a tool for change, education, and advocacy? The Influencing For Good: Using Your Social Platform to Inspire Change panel brought together Alexandra Shadrow (Trailblaze), Genesis Butler (Youth Climate Save), Lexy Silverstein, Nava Rose (designer/creator), and Shaka Smith (Wander Well Living) to share their perspectives on the using their platforms to inform and inspire their followers to take action. Two central ideas stood out to me throughout the panel’s discussion: first, that there is an education and communication gap when it comes to understanding climate and climate solutions; and second, that many people don’t see themselves represented in this movement or included in the conversation. The panel explored how each speaker works to bridge these gaps through relatable and creative approaches to climate communication. When asked about his personal approach to creating content that informs his audience, Shaka Smith stated “It’s also about relatability…I know if it’s relatable to me, it will be relatable to them [his audience] as well.” I think this is such an important point. In today’s social media landscape, it can often feel like creators and their audiences exist in totally different realities, with super carefully curated content and constant promotions. Smith’s perspective, echoed throughout the panel, brought the conversation back to something more authentic and human…how creators can connect with their audiences through shared experience and interests, making climate conversations feel relevant to an everyday life.
Ultimately, what stood out to me about the Influencing for Good panel was the reminder that influencing in and of itself is not inherently good or bad. What matters most is how influence and large platforms are being used. While social media can encourage endless consumption, these five panelists show how it can also be a tool to educate, inform, and inspire change. By making climate conversations more accessible (think short form and scroll friendly content), creators now have the opportunity to help people see themselves as a part of this movement. I left this panel reconsidering what it means to be an “influencer” and recognizing the potential (and HOPE) for social media to be used for something beyond hyper-consumerism.
The Net Zero Conference created space for conversations with more nuanced perspectives, diverse panelists, and topics we might not have thought too much about before. Reflecting on both panels, I left the Net Zero Conference thinking about how important it is to have multiple perspectives represented at conventions and in conversations surrounding the environment and climate solutions. Verdical Group did a wonderful job of platforming these perspectives, highlighting the intersectionality of everyday life and climate.
-Allyssa Salcedo


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A series of entries from our Walking Softer community that inform, inspire and support change on our planet.

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